By Allison Van Dusen

Bruce Hildebrand, 60, was working for the U.S. Department of Defense in 2001 when his wife noticed a crease between his eyes that made him look "angry."

He got even with his wrinkles - the following year, he went to a plastic surgeon to get the first of six Botox injections.

"I think I felt more confident after I had it done," says Hildebrand, who is now retired and about to have a face-lift. "If there's a nice way to remedy the effects of aging, then I say, 'Why not?' "

They're exercising, they've quit smoking and they're eating more healthy foods. But men who end up in the plastic surgeon's chair often say they don't think they look as good as they feel, according to doctors. Some patients are fresh off a divorce or looking for a competitive edge in an office full of young bucks. Others are inspired by wives who have had successful procedures - or are kind enough to ask why their husbands' once-smooth brows now appear permanently furrowed.

From 2000 to 2005, there was a whopping 44 percent increase in minimally invasive cosmetic procedures among men, according to the American Society of Plastic Surgeons. While the jump in demand isn't unique to the gender, doctors say it speaks to many men's desire to boost their looks - often through quickie treatments that don't cause a lot of bruising or require lengthy recovery times.

"Men want to know, 'When am I going to be really ready to go back to the office?' " says Dr. Richard D'Amico, president elect of the ASPS and a plastic surgeon in private practice in Englewood, N.J.

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